First, it helps to have at least a grounding in branding and naming.

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins will get you there. If reading a whole book feels like too much, these two articles should be enough:

  • The art and science of brand naming
  • Brand naming: how to name a brand in 5 steps

Now that you understand the concept, get to work: use Namelix to test your creativity and give your business a name.

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