---
title: "Struggling to name your company or project?"
date: 2025-03-07
description: "Get the branding basics first, then go and be creative with a tool built for it."
tags: ["branding","naming","startup"]
lang: en
source: https://www.lincoli.me/articles/naming-your-company-or-project/
author: "Lincoli Xavier"
---

First, it helps to have at least a grounding in branding and naming.

*Hello, My Name Is Awesome: How to Create Brand Names That Stick* by Alexandra Watkins will get you there. If reading a whole book feels like too much, these two articles should be enough:

- The art and science of brand naming
- Brand naming: how to name a brand in 5 steps

Now that you understand the concept, get to work: use [Namelix](https://namelix.com) to test your creativity and give your business a name.

---

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