---
title: "\"But what if everyone does it...\""
date: 2026-02-15
description: "Fear dressed up as an argument. Most people never start, and almost nobody finishes."
tags: ["mindset","creating"]
lang: en
source: https://www.lincoli.me/articles/but-what-if-everyone-does-it/
author: "Lincoli Xavier"
---

That line ("but what if everyone builds a SaaS", "what if everyone makes TikToks", "what if everyone starts a channel", "what if everyone sells a course") is fear dressed up as an argument.

Most people do not create.

Most people do not finish.

Most people quit halfway, once they realise it takes work, demands consistency, and does not hand back validation straight away.

Creating is work. It is a *lot* of work. Even now, with AI.

Creating is not about how many people are trying. It is about temperament, stomach and persistence.

If you have those, create. "Everyone" never makes it to the end.